For almost as long as Canadians have been riding bikes, Norco has been making them. For more than four decades Norco has been reinventing how Canadians look at bikes and how they ride them and is today the number one bike brand in Canada. In order to keep ahead of the pack, they draw on the knowledge of their factory team, staff riders, and design team to create bikes that you simply love to ride.Cycling is dynamic; at Norco they push the traditional boundaries of the sport as they strive for continuous innovation and a superior bicycle product. Whether it's Gravity, All-Mountain, Trail, Urban or BMX - at Norco, it's all about the ride.